All acquirers demand “clean” traffic. But how can you achieve it?

For any online business, clean traffic is not just a bank’s preference — it is a mandatory requirement for successful onboarding, good conditions, and long-term cooperation with an acquirer. The clearer and more transparent your interaction with customers is, the higher the bank’s trust and the lower the level of control from risk departments.

Anti-fraud filters

To ensure your traffic is considered high-quality, it’s important to filter out suspicious activity in advance. Multi-layer anti-fraud systems are used for this purpose: analyzing the frequency of payment attempts, the user’s action speed, BIN data verification, as well as mandatory use of 3DS. These tools allow you to detect risky transactions in time and prevent them from reaching the acquirer, lowering the overall fraud level for the merchant.

Transparent traffic sources

Official advertising and verified channels create a predictable and safe customer flow. Problems usually arise when a business uses “grey” networks or uncontrolled sources that lead to a high number of declines and increased fraud activity. The cleaner the marketing, the cleaner the statistics.

Working with customers

Even with good traffic, problems may arise if the customer does not clearly understand what they are buying, under which conditions charges are made, or how the subscription works. This leads to complaints, disputes, and chargebacks — and for the bank, it signals low-quality traffic. That’s why it’s important to explain the terms in advance, notify customers about every charge on time, maintain fast communication, and have a clear, honest refund policy. When customers are satisfied, their behavior looks safe and predictable.

Continuous monitoring

Clean traffic is an ongoing process that requires regular control. You need to track decline rates, suspicious behavior, spikes in refunds and complaints. It’s also important to analyze the effectiveness of advertising campaigns and adjust acquisition if quality declines. Such monitoring allows you to quickly detect issues and maintain stable statistics.

Contact us and we’ll help you choose the optimal payment solution along with tools to improve your traffic. Click here to access our application form - and we’ll get in touch with you.